Wednesday, November 28, 2012

Hottest Up-and-Coming Producer




Boi-1da (aka Matthew Samuels, 23) was born in Jamaica. He moved to Toronto at 5, and started toying around with beats on virtual studio software at 16. He was introduced to fellow up-and coming artist Drake in 2006 and began making beats for him. Word spread about him and that led to more success working with artist like Eminem and Dr. Dre. The highlight of his success came when one of his songs with Drake got picked up for a Sprite commercial. He briefly appeared in the commercial with a robotized Drake. The track caught the attention of Eminem and he reached out to Drake to do a collaboration song using that beat. The song was entitled Forever, and it went on to win an award for Boi-1da. I like the style of Boi-1da’s loud, hard hitting kicks and snares in his productions. His beats will bust your speakers if you not careful. Check out Forever above featuring Drake, Kanye West, Lil Wayne and Eminem.




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